Shimmer Lights Violet Toning Mask provides the perfect balance of violet toning and deep conditioning to keep blonde hair bright and shimmering with breakthrough technology. Violet pigments neutralize brass for a cool result with lavender extract and a special blend of jojoba, coconut and argan oils. Perfect for blonde, highlighted, and silver hair. Your blonde has a new best friend! What it does: Deep conditions and tones blonde, highlighted and silver hair; With lavender extract and a special blend of jojoba, coconut and argan oils; Nourishes, tones and detangles in one step for silky smooth hair; Violet pigments neutralize brass for a cool result; Keeps color bright with every wash; Formulated with non-animal-derived ingredients;